See the above photo? Benoit took it Friday night at the neighborhood grocery store. ‘Speaks for itself, non? Yeah, Nestlé has just launched their Minimoys 3 promotion and it’s already impacting sales, even before the release of the TV ad and film.
If you’re one of the lucky 10 non-French residents who received a box courtesy of 3D Perspectives, now you can play—the techno is online and waiting for you. 
Here’s a video that shows how the game works:
Did you notice there are three 3D universes to discover? You can access each with a seperate AR tag, and to get all the AR tags you’ll have to purchase three different boxes. Nice marketing game play, eh?
If you get your hands on the techno and game, we’d love to hear from you. What works well, and what would you like to see another time?
Best,
Kate
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